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Hurley Area Chamber of Commerce Board Meeting Minutes November 19, 2025 - approved at regular meeting 12/17
Location: Hurley Area Chamber of Commerce 316 Silver St, Hurley, Wi 54534

 

1. Call to Order

The meeting was called to order by Carly Lanctoe at 10:02 am.
Board members present: Steve, Kelly, David, Gary, and Carly.

2. Approval of Agenda

Motion by Gary, seconded by David. Motion carried.

3. Public Comment

Public comment is summarized for transparency, not recorded verbatim.

Website Accessibility

• Community members noted that the Board of Directors list is not accessible via website navigation.
• Staff confirmed it will be corrected in the coming week.

Letter of Intent

• Annie submitted a letter of intent to join the Board of Directors.

Tourism & Winter Advertising Concerns

Several commenters expressed concerns regarding:

• Lack of winter tourism advertising and absence of winter promotion in reports.
• Perceived gap between Chamber's mission (tourism promotion) and the current advertising focus.
• Desire to see representation in snowmobile/ATV publications and seasonal tourism media.
• Concern about a Chamber-signed letter to the editor that was interpreted as discouraging commercial development.
• Requests for clarity on whether the Board had directed outreach to businesses regarding development projects.

Board Response:
Acknowledged gaps in winter promotion and agreed that improved seasonal advertising is needed. Weather and event cancellations contributed to limited winter efforts, but improvements are planned.

4. Approval of Minutes

October 2025 Minutes: Motion by David, seconded by Steve. Approved unanimously.

5. Approval of Financial Report

October 2025 Financials: Motion by Kelly, seconded by Gary. Approved unanimously.

6. Reports

6.1 WEDC & Conference Recap

• Main takeaways: relationship-building, transparency, and structured community engagement.
• Emphasis on advance planning and consistent communication.
• Staff will prepare a consolidated written conference summary for the Board.

6.2 Map Advertising

• Small map ad submitted and approved.
• Lack of winter photo assets noted; Chamber will begin building a local photo and media archive.

6.3 Office Report

• Social media engagement continues to grow; reach expanding to out-of-state audiences.
• Community event listings have been grouped and reorganized.
• Ongoing work: website committee page, volunteer sign-up portal, member communications.

7. Committee Reports & New Business

7.1 Fun Frost Family Event

• Date: December 13, 12–3 PM.
• Activities confirmed: Santa, elves, library reading, movie, craft-making (DAP sponsorship), cake/sweet walk, vendors.
• Lions Club sponsoring bounce house.
• Food options under review pending health department requirements.

7.2 Visitor Guide Committee

• Committee formed: Rita, Carly, and community volunteers (including possibly Marcy when available).
• First meeting scheduled: Monday, December 1 at 3:00 PM, Chamber office.
• Estimated 4–6 month production timeline.

7.3 Memorial Day Committee

• Historically limited participation; Board seeking 1–2 members plus public volunteers.
• Carly will serve on the committee.
• The website and social media will publicize volunteer opportunities.

7.4 Budget Workshop

• Scheduled for Tuesday, December 3 at 1:00 PM.

7.5 Code of Conduct

• Code of Conduct reviewed.
  Motion to adopt by Carly, seconded by Rudie. Motion carried unanimously.

7.6 Membership Structure Review

• Current structure explained ($50 nonprofits/ clubs, $100 online, $200 brick-and-mortar).
• Issues identified: inconsistent prorating, varied past practices, and unclear renewal processes.
• The Board will prepare 2–3 structured membership system options.
• Options will be presented at the December Annual Meeting for member feedback.
• Staff will contact expired members regarding renewal eligibility before the meeting.

8. Adjournment

The meeting adjourned at 11:41 am.